CHALLENGE-
Penguin is a timeless brand that evokes nostalgia among the older generation. But can Penguin establish a connection with Gen Z? Let's craft a fresh merchandise identity for Penguin that resonates with Gen Z readers.
INSIGHT-
In the pages of a book, READERS immerse themselves in the heart of the narrative, forming a deep connection with the characters and feeling as though their destinies are intertwined. Just as in their own lives, they are the PROTAGONISTS of their ADVENTURE.
IDEA-
People are actually already the heroes in an epic story - let’s not only remind them of that but also give them a way to announce it to the world. Let’s empower Penguin Gen Z fans with some genuine… MAIN CHARACTER ENERGY!
Dive into our lineup of merchandise where reading meets vibes, and your personality shines bright.
ART DIRECTOR- Blossom Emma-Nwachukwu
COPYWRITER- Esther Olamide Ogunlade
DATE- 23/6/2023
INSIGHT-
Embrace the fluidity of life with "Gypsy Water" perfume. Like water, this fragrance symbolizes versatility, adaptability, and power. It invites you to be free, explore your journey, and unlock your true potential. Discover the captivating allure of "Gypsy Water" and celebrate the beauty of change, liberation, and self-expression.
IDEA-
The "Gypsy Water" campaign celebrates life's fluidity, inspired by water's transformative nature. It empowers self-discovery, liberation, and embracing change, captured through elegant visuals and evocative copy, inviting individuals to indulge in the mesmerizing aroma and embrace their authentic selves.
ROLES-
Art Direction: Blossom Emma-Nwachukwu
Photography: Blossom Emma-Nwachukwu
DATE-
5/31/2023
A digital and Out Of Home campaign for the Non-profit charity called ‘Charity:Water’. That specialises in providing clean water to communities that are in need. This is a student project creating awareness for the brand and encouraging donations. Water symbolises life and that is what this campaign is all about #WaterForLife
Check out the full presentation- HERE
THE ASK-
Create a Campaign to raise awareness for Google's new phone; Pixel 6.
PROBLEM STATEMENT-
Google needs to raise awareness for itself as a hardware brand to challenge the omnipotence of Apple.
INSIGHT-
Young Canadians take pride in being the first to introduce themselves in (and to) any situation.
IDEA-
Be the first to say hello in any language, Canada!
DATE-
5/5/2022
INSTAGRAM POST
INSTAGRAM POST MOCKUP
BILLBOARD
BILLBOARD MOCKUP
BUS SHELTER POSTER
BUS SHELTER POSTER MOCKUP
INRERRACTIVE SCREEN 1
Individuals are free and encouraged to communicate in their local language, which would be translated at both ends to the language that each person is comfortable with, using the Google Live translate feature.
INTERACTIVE SCREEN 2
After individuals have tapped from the first screen, on the second screen, they say "Hello" in whatever language they are used to and place their hands on the screen. This leads individuals to the final screen.
INTERACTIVE SCREEN 3
Once an individual has connected to another Google screen, the countdown will begin, and the session ends once the 20 seconds are over.
INSIGHT-
People are put into different boxes based on stereotypes, their backgrounds, culture, skin colour, etc. But now, people just want to be themselves and truly express who they are unapologetically. Fashion is a person's identity, Identity is just your fashion or style and not your skin colour, gender, family background, etc.
IDEA-
An understanding of fashion contributes to the understanding of ourselves. Fashion is our identity and Orange culture as a brand is not about a person's skin colour, background or the stereotype associated with them, it is all about a person's true identity, it is all about expressing yourself through fashion. Fashion is a person's identity. People want to know more about their identity and who they are.
ROLES-
Art Direction: Blossom Emma-Nwachukwu & Chantee Lockhart
Copy: Blossom Emma-Nwachukwu
DATE-
12/12/2021
PRINT AD
PRINT AD
PRINT AD
MAGAZINE AD
OOH POSTER AD
OOH POSTER AD
INTERRACTIVE IDENTITY GAME IN MALLS (SCREEN 1)
INTERRACTIVE IDENTITY GAME IN MALLS (SCREEN 2)
INTERRACTIVE IDENTITY GAME IN MALLS (SCREEN 3)
MAP LEADING TO ORANGE CULTURE STORE (SCREEN 4)
FASHION ID CARD PRINTED AT THE END OF THE GAME (FRONT SIDE)
FASHION ID CARD PRINTED AT THE END OF THE GAME (BACK SIDE)
CAMPAIGN MICROSITE
CAMPAIGN MICROSITE
USER TESTING LINK-
PROBLEM STATEMENT-
How might we help 20-35 year-old working-class professionals save time in getting gifts that friends, family members and colleagues might really want so that they can maintain work-life balance and build healthy relationships with loved ones and colleagues. Taking into account the fact that they are often busy, on the go and might not always remember to pick out the perfect gifts for every important person in their lives during special occasions.
APP DESCRIPTION-
HAMASOM is a master wish list application platform that creates a social shopping experience, based on wishlists and public transaction history that makes it easy to learn what your friends like so it’s easy to give them the perfect little gift.
SOLUTION THE HAMASOM APP PROVIDES-
Saves time when shopping, Reminds users of special occassions, Helping Users get the perfect gift, Multiple payment options.
ROLES-
App Designer and Art Direction- Blossom Emma-Nwachukwu
App Designer and Art Direction- Hama Osman
DATE-
14/02/2022
SIGN UP PAGE
REGISTRATION PAGE- 1
REGISTRATION PAGE- 2
CONNECTION PAGE (Connecting users’ calendar, contacts and social media pages to the HAMASOM app in order to get their friends and contacts wish lists from various shopping sites connected to the app through the use of AI)
HOME PAGE
SEARCH PAGE
FAVORITES LIST PAGE (This page compiles a list of the users Favorites for easy access)
WALLET PAGE (This page enables individuals connect various means of payment to the app and pay for shopped directly from the HAMASOM app)
FAVORITE PROFILE PAGE (This also shows a list of items from the favorite’s different wish lists)
REDIRECTION TO AMAZON WITH COUPON FROM HAMASOM
AMAZON ITEM DESCRIPTION PAGE
AMAZON PURCHASE PAGE
AMAZON BILLING PAGE
AMAZON CONFIRMATION PAGE (At the end of this process, individuals have the option of going back to the HAMASOM app)
Discover my unique take on popular album designs, reimagined with a touch of artistic parody.